Please browse the projects at your leisure. If you "buy" any of my ideas, feel free to reach out to me at DRussman26@gsb.Columbia.edu
Embedded Files
How do beliefs about the body as a "temple" or "machine" impact consumption?
$$$ under review
How do the motivations underlying health versus wellness consumption differ?
$$ 1st draft and awaiting final study
How does the inner experience of mind-wandering impact consumption?
$$$ in preparation
How does the content and organization of thoughts about Social Security claiming affect when people claim? How can we use consumer thoughts to guide later claiming?
$$ 1st draft and awaiting final study
Do people overestimate the extent to which others hold mental health stigma? What are the marketing implications of perceived stigma?
$$$ 1st draft and awaiting final study
What can we predict about behavior from the content of people's fantasies?
$ ideas are cheap
I'm a rising 5th year consumer behavior PhD student at Columbia Business School. I'm interested in answering the big questions of life, and helping others do so as well. What's going on in our minds? What makes us happy and healthy? How can we work hard and spend our money on the right things? Through my research I hope to help myself and others to choose and consume better for their health and wellness. I'm also a National Board certifiied Health and Wellness Coach and hope to one day soon develop curriculum or programming related to the business of health and wellness.
RussmanDaniel_CV.docxPage updated
Google Sites
Report abuse